Chupi - UX Research
Chupi - UX Research and User Testing
Chupi are a recurring client of Human IxD and for this reason, I have the pleasure to work on numerous projects that are all part of Chupi’s wider approach to gather more information and research about their User and Customer Experience, and hence become a more efficient eCommerce enterprise. Chupi’s primary platform is chupi.com and a lot of my work is geared towards optmising their website by using proven UX Research techniques and latest technology.
Skills :
User Experience Research, Customer Experience Research, Persona Development, Customer Survey
Tools :
Hotjar, Google Analytics, Google Forms
UI Research
•As part of my work
on chupi.com, I
widely used Hotjar
to study heatmaps
and screen
recordings of user
sessions to identify
trends and patterns in
the behaviour of
users interacting with
the site.
• Next, I prepared
reports that noted
these important
observations and also
suggested proposed
design solutions.